Micromax holds 22% of current Indian market share in fact they are one of the key player in Indian smartphone market. It’s time to go international as co-founder of Micromax Rahul Sharma said that they want to be a global hardware brand.
May be that’s why they are trying hard to make it international from every prospective. Whether hiring Hollywood star Hugh Jackman as their spoke person or setting office in Russia with employs from rival companies. Recently Hugh Jackman appeared promoting the latest lunch Canvas Turbo.
They are going to lunch specially designed device for the local market. Also they have partnered with Russian company Yandex which will work on App level. They are calming of making 4G LTE phone by 2014 December.
After Russia they will venture into Romania and Pakistan. They have also a target to lunch a phone in USA by 2015. At the same time they have all set to double the production next year.
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